Saturday, March 1, 2008

Developers - GOOD and BAD

Our involvement with clients looking at property across this area is always best at the earliest possible time. This positions us to introduce them to what we feel are the RIGHT communities to match their interests and prior to them establishing a relationship with a particular sales agent at a community. Recently, a client from Boston called and wanted us to support her decision to purchase a lot in a community 40 miles southeast of Asheville. I was soon bombarded by PowerPoint presentations and marketing literature regarding this particular development. After a series of conference calls and another visit to the community, I annoyed her by refusing to give my endorsement. My comments on our first conference call, were “I will not give you the answer you want to hear. I will give you my opinion based on what I know”. In community advertisements and marketing materials, the truth is often exaggerated. Developers have reputations, both good and bad. Some of them think that if they focus on out of town buyers, they will not have the opportunity to hear the stories that the locals know.

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